Speaker: Laura Peracchio, University of Wisconsin
Organized by: Department of Marketing
Abstract: This presentation is based on a forthcoming Journal of Consumer Research editorial, which examines solutions to recent concerns about fraud in scientific research. It explores both the editor's and the individual's role in ensuring scientific integrity.
Please confirm your participation to: stefania.gandolfi@unibocconi.it
Miles Gietzmann, Cass Business School
William Fuchs, University of California Berkeley
Arthur Henriot, Florence School of Regulation