Federico Rossi, a New Entry from North Carolina

He becomes assistant professor for the Department of Marketing

An assistant professor of Marketing Strategy at Kenan-Flagler Business School (UNC) since 2008, Federico Rossi returns to Italy to take on the same role in Università Bocconi in the academic year 2012-2013.

His research interests concern retail strategies, new product introduction and pricing. His recent studies concern the effectiveness of loyalty programs in transportation companies, the impact of new product introduction in the supermarkets  and the role of pricing information on the competition dynamics of fuel distribution in Italy.

Before starting his academic career, Rossi worked as an associate in the marketing area of Optimedia-Publicis. He graduated in Marketing from Università di Bologna and then received a fellowship from Northwestern University, where he obtained a PhD in Marketing in 2008.