Mazursky, Creativity in Marketing

He joins Bocconi's Department of Marketing as adjunct professor

David Mazursky joins Bocconi’s Department of Marketing as adjunct professor in the academic year 2010-2011 coming from Jerusalem’s Hebrew University, where he holds the Kmart Chair in Marketing. He’s been a visiting professor at Bocconi since 2001 and a member of the Italian Marketing Society since 2005. In the past he was visiting professor also at New York University, New York’s Baruch College and Hagen University, Germany.
He’s the author of more than 60 articles in refereed journals, book chapters and proceedings, besides three books (one of them translated into Italian and Chinese).
His research interests are consumer information processing, judgment/ decision making, creativity in products and advertising and interdisciplinary creativity research in music, fashion and the arts.