01/09/2010
Lei Wang, from IT Manager to Marketing
A new assistant professor at the Department of Marketing
Lei Wang joins Bocconi’s Department of Marketing as assistant professor in the academic year 2010-2011 from Kellogg School of Management, where she has recently obtained a PhD in quantitative marketing.
After an education in computer science at Brandeis University and Stanford University, Wang worked for five years as a manager before entering the PhD programme at Kellogg.
Her job market paper was titled Estimating Demand for Durable Goods: A Field Experiment, coherently with her research interests in consumer choice, e-commerce and applied econometrics.
Fabio Todesco
When Frontline Employees Listen to the Client
Service employees that fix products after a breakdown can be an important source of innovation, according to a paper by Ordanini and co-authors. But firms have to drop the efficiency focus and carefully manage employees' portfolios
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