The Graduate School in Ecch

With a Borsa Italiana case study by Manuela Geranio and Alessandra Franzosi

Borsa Italiana SPA. Which Strategy to Compete?, the first Bocconi Graduate School management case study published in ECCH, is the result of the collaboration between the Department of Finance, with Manuela Geranio, and Borsa Italiana, with Alessandra Franzosi.

The case study describes the evolution of the exchange industry, since the early ‘90s, towards a for-profit corporate architecture and, in the following years, towards listing and consolidation, in a process that led to alliances, fusions and acquisition bids. The main character is a fictional Borsa Italiana manager who, in mid-2007, asks himself which would be the best way to increase the international exposure of his employer. In the previous years Borsa Italiana had remained in a waiting position, looking for the best opportunity to play.

"This management case study”, Graduate School director Francesco Saita says, “is to be considered among the many initiatives financed by our School, and by the Undergraduate and Law Schools, in order to make teaching more effective. Among the projects we’ve financed there are case studies, exercises and software simulations, in an effort to tailor the solutions to the different features of the programs currently provided by the School”.