Latest Articles Marketing

Why Twitter Should Share Revenues with Soccer Players

Why Twitter Should Share Revenues with Soccer Players

by Fabio Todesco

New research by Gaia Rubera analyzes competition among high profile users on Twitter and suggests how to grow engagement on the social media platform  

read more
The Power of Voice

The Power of Voice

by Fabio Todesco

In the final episode of Clarity in a Messy World, Kurt Munz reflects on auditory information processing and on our love for podcasts  

read more
Algorithms Are as Good as What They Are Fed

Algorithms Are as Good as What They Are Fed

by Fabio Todesco

Machine learning algorithms learn by experience. Thus, they may replicate societal bias contained in the data they are fed, argue Dirk Hovy and Debora Nozza in the third episode of the Clarity in a Messy World podcast  

read more
How Dissatisfied Customers and Short Sellers Can Break a Company

How Dissatisfied Customers and Short Sellers Can Break a Company

by Fabio Todesco

New research by Anatoli Colicev finds an unexpected link between marketing and finance: investor behavior of short sellers, who buy private data on customer dissatisfaction and satisfaction in order to choose or avoid targets. Interestingly, the negative effect of dissatisfaction is 2.39 times larger than the positive effect of satisfaction  

read more
How Covid Risk and Technology Favor Virtual Tours of Museums

How Covid Risk and Technology Favor Virtual Tours of Museums

by Fabio Todesco

An experiment by Anastasia Nanni and Aulona Ulqinaku shows that interactive virtual tours can improve people's attitudes towards cultural institutions in times of COVID  

read more

News

  • The Impact of COVID on Women? Not Just Lost Jobs

    The pandemic has hit women harder than men, especially those who were in a vulnerable condition before the pandemic, triggering a vicious cycle that makes it even harder to relaunch female employment  

  • During the Pandemic It Was More Difficult to Be a Woman Leader in Italy

    A report presented by Plan International and Bocconi and realized with the support of Unicredit Foundation photographs female leadership in Italy. Inclusive and quality education, particularly in the digital sector, is the essential tool to promote the leadership of tomorrow's women  

  • Fighting Coronavirus, an International Study Will Evaluate the Most Effective Mitigation Systems

    A macroeconomic evaluation of antiCOVID measures for understanding the effectiveness of the policies and interventions implemented  

  • Happier and Wiser in Developing Countries

    LEAP Student Giorgia Cascone reports on a seminar by Gautam Rao highlighting the lasting benefits of light psychotherapy in alleviating depressive disorders  

  • Thirteen Dates with Gender Equality

    Innovative and impactful research is at the center of a series of seminars organized by the AXA Research Lab on Gender Equality at Bocconi, starting Tuesday, October 12  

  • A Missed Opportunity for the Cultural Sector

    The lockdown period has not been exploited for increasing internal efficiency of the cultural sector, which negatively reflected also outside the entertainment world and the economic sphere  

Seminars

  November 2021  
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30          

Seminars

  • The Geography of Knowledge Production: Connecting Islands and Ideas
    Applied Microeconomics

    Andrew Bernard (Tuck School of Business)  

    Room AS02, Via Roentgen 1 (floor -2)

  • Repression Technology: Internet Accessibility and State Violence

    Anita Gohdes, Hertie School Special Seminar

    Room AS01 - Via Roentgen, 1

  • Consumers Only Notice the Size of Unfavorable Comparisons

    Guy Voichek, Yale University   Job Market Seminar For information please contact dip.mkt@unibocconi.it  

    Webinar

  • Rewarding Women's Rights in Dictatorships

    Daniela Donno, University of Cyprus Special Seminar

    Room AS02 - Via Roentgen, 1