Latest Articles Marketing

How Covid Risk and Technology Favor Virtual Tours of Museums

How Covid Risk and Technology Favor Virtual Tours of Museums

by Fabio Todesco

An experiment by Anastasia Nanni and Aulona Ulqinaku shows that interactive virtual tours can improve people's attitudes towards cultural institutions in times of COVID  

read more
In English, Machine Translation Makes You Sound Like a Man in His Middle Age

In English, Machine Translation Makes You Sound Like a Man in His Middle Age

by Fabio Todesco

Three Bocconi scholars found an algorithmic bias in the systems of Google, Bing, and DeepL, when translating from several European languages into English  

read more
How to Make Crowdfunding More Transparent and Social

How to Make Crowdfunding More Transparent and Social

by Fabio Todesco

According to a study published in Marketing Science, platforms could make the process more efficient and improve the success rate of funding by providing more information about investors who have already supported a project. This would trigger a following and imitation process  

read more
Morning Knowledge /15. Shopping

Morning Knowledge /15. Shopping

by Fabio Todesco

We are more likely to buy things similar in shape to whatever we have in our hands while shopping, studies by Zachary Estes find  

read more
Morning Knowledge /5. Language

Morning Knowledge /5. Language

by Fabio Todesco

Using a machine learning technique, Dirk Hovy captures dialectal variations in our online language. Do dialects still play a role in the construction of our identity?  

read more
Why Eating Chocolate Cake May Not Be a Lack of Self Control

Why Eating Chocolate Cake May Not Be a Lack of Self Control

by Ezio Renda

New research by Joachim Vosgerau and co authors challenge the view that self control equals sacrificing pleasure  

read more
B2B: It Takes Two to Tango a Solution

B2B: It Takes Two to Tango a Solution

by Fabio Todesco

A new paper by Andrea Ordanini and colleagues describes how a supplier can become a solution provider. Adding service to the product is not enough: the cooperation of the customer is key and the right mechanisms to ease the inevitable tensions must be put in place  

read more

News

All News
  • COVID: The Multifaceted Truth in the Case of Lombardy

    A strand of research by Alessia Melegaro aims to reconstruct the early stages of the epidemic and the reasons why it hit the region so hard  

  • Quantum Physics and Statistical Physics for Machine Learning Meet at Bocconi

    In the early days of next week the University will virtually host 300 participants of the ELLIS Workshop on Quantum and Physics Based Machine Learning  

  • Two Generations of Bayesian Statisticians Meet at BayesLab Webinars

    The Bocconi research unit on Bayesian statistics will host an online seminar series in which outstanding young researchers will have the opportunity to present their work and get feedback from toplevel senior scholars  

  • Why Sustainability Leaders Need an Ocean Disclosure Index

    One company in four are aware of their pressure on oceans and active in its mitigation, but they lack a reporting standard focused on ocean related issues. SDA Bocconi participated in the One Ocean Foundation study presented yesterday at the United Nations World Oceans Day  

Seminars

  December 2019  
Mon Tue Wed Thu Fri Sat Sun
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31          

Seminars      

All Seminars
  • Il regolamento europeo sui prospetti informativi
    Business law

    Welcome Address Piergaetano Marchetti, Università Bocconi   Coordinator Giovanni Strampelli, Università Bocconi   Introduction Guido Ferrarini, Università di Genova   Speakers Danny Busch, Radboud University, Nijmegen;   Antonella Sciarrone Alibrandi, Università Cattolica del Sacro Cuore, Milano;   Paolo Giudici, Libera Università di Bolzano;   Michele Siri, Università di Genova   Conclusions Marco Ventoruzzo, Università Bocconi

    Webinar

  • Oh, What an UnTangled Web We Weave: The Abnormal Structure of Illegal Digital Marketplace Communities

    JOHN HULLAND, University of Georgia

    Webinar

  • Improving Cancer Outreach Effectiveness through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

    YIXING CHEN, University of Notre Dame

    Webinar