Latest Articles Marketing

Even a Single Negative Review Can Sink a Good Product

Even a Single Negative Review Can Sink a Good Product

by Andrea Costa

We all suspect that bad comments can have an adverse impact. A study by Marton Varga and Paulo Albuquerque finds it is very true  

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Having a Criminal Record Does Not Mean Being Intrinsically Immoral

Having a Criminal Record Does Not Mean Being Intrinsically Immoral

by Andrea Costa

A study shows that former convicts do not want to cheat at games more than anyone else, but people think they do  

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Nudging Americans to Delay Social Security Claiming

Nudging Americans to Delay Social Security Claiming

by Jenny Mao

Research by Adam Eric Greenberg analyzes the psychological factors which affect the decision to claim retirement benefits at an earlier or later age  

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Salespeople Motivation Is the Key Factor for Digital Solutions Selling

Salespeople Motivation Is the Key Factor for Digital Solutions Selling

by Andrea Costa

A new paper shows how an individual salesperson's motivation affects personal capabilities to engage in the sale of customized products and services and highlights the role of supervisors  

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How Terrorism Affects Our Language and the Vote for the Radical Right

How Terrorism Affects Our Language and the Vote for the Radical Right

by Fabio Todesco

Following the series of terrorist attacks between 2015 and 2017, German Twitter users shifted their language towards that of the far right AfD party, treating immigration as a security threat. Eventually voters rewarded the party at the 2017 election, as Gaia Rubera and Francesco Giavazzi found  

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News

  • Caselli, Ventoruzzo and Mosca Join the Committee for the Reform of Capital Markets

    The activities will lead to the new Consolidated Text  

  • Bocconi Research Excellence Awards 2024

    Faculty whose publications have been accepted by the most prestigious journals or publishers honored  

  • When Statisticians Help Algorithm Designers

    Giacomo Zanella and colleagues find a way to compare how certain algorithms perform  

  • Rich People, Gods Among Men

    Guido Alfani's latest book on the history of wealth is now available in Europe  

  • The Star That Makes Algorithms Work Better

    A new paper tackles the topic of the shape of the solution space and marks a leap forward in understanding how to design faster and more accurate algorithms  

  • Breaking Barriers: Gender Lens Investing reshaping financial landscapes

    Innovative research explores role of gender lens investing in sustainable growth  

Seminars

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Seminars

  • Jacopo Perego: Competitive Markets for Personal Data

    JACOPO PEREGO - Columbia Business School

    Room 3-E4-SR03 (Rontgen)

  • Alessia Caponera - Multiscale CUSUM tests for time-dependent spherical random fields

    ALESSIA CAPONERA - LUISS

    Room 3-E4-SR03 (Roentgen)

  • Arthur Taburet, Duke Fuqua School of Business: Screening Using a Menu of Contracts in Imperfectly Competitive Markets with Adverse Selection

    ARTHUR TABURET - Duke Fuqua School of Business

    Seminar Room 2-E4-SR03

  • Mark Aguiar - Title TBC

    MARK AGUIAR - Princeton University

    Alberto Alesina Seminar Room 5.e4.sr04, floor 5, Via Roentgen 1