Latest Articles Marketing

The Power of Voice

The Power of Voice

by Fabio Todesco

In the final episode of Clarity in a Messy World, Kurt Munz reflects on auditory information processing and on our love for podcasts  

read more
Algorithms Are as Good as What They Are Fed

Algorithms Are as Good as What They Are Fed

by Fabio Todesco

Machine learning algorithms learn by experience. Thus, they may replicate societal bias contained in the data they are fed, argue Dirk Hovy and Debora Nozza in the third episode of the Clarity in a Messy World podcast  

read more
How Dissatisfied Customers and Short Sellers Can Break a Company

How Dissatisfied Customers and Short Sellers Can Break a Company

by Fabio Todesco

New research by Anatoli Colicev finds an unexpected link between marketing and finance: investor behavior of short sellers, who buy private data on customer dissatisfaction and satisfaction in order to choose or avoid targets. Interestingly, the negative effect of dissatisfaction is 2.39 times larger than the positive effect of satisfaction  

read more
How Covid Risk and Technology Favor Virtual Tours of Museums

How Covid Risk and Technology Favor Virtual Tours of Museums

by Fabio Todesco

An experiment by Anastasia Nanni and Aulona Ulqinaku shows that interactive virtual tours can improve people's attitudes towards cultural institutions in times of COVID  

read more
In English, Machine Translation Makes You Sound Like a Man in His Middle Age

In English, Machine Translation Makes You Sound Like a Man in His Middle Age

by Fabio Todesco

Three Bocconi scholars found an algorithmic bias in the systems of Google, Bing, and DeepL, when translating from several European languages into English  

read more

News

  • A Big Bang Theory About Gucci Success

    The decision to conquer the market through a rejuvenation of the organisation and the adoption of a new set of values has been the key to the successful Gucci turnaround under the leadership of Marco Bizzarri and Alessandro Michele, according to a study presented yesterday  

  • AI That Describes Images in Italian

    CLIPItalian, recently developed by a team including Federico Bianchi, is the first and only AI model that associates images to their descriptions in Italian on a large scale  

  • SDA Bocconi, 50 Years of Ideas

    The impact of the School's research on view from today at the SDA campus  

  • Yes to Data, But Only If It's High Quality

    Mandelli's current research focuses on how to improve data quality when collecting, interpreting, and using them. Because they need to be more than just big to create value  

  • The Economics of COVID Resilience

    An analysis of the 2020 annual reports of nonfinancial companies listed on the Milan Stock Exchange, conducted by the KPMG Chair in Accounting at Bocconi, reveals that large companies, the cash rich and family controlled proved more resilient  

  • Only Some Banks Have Been Able to Help SMEs During COVID

    According to De Marco, the system of Guarantee Fund has rewarded SMEs that had relations with an efficient bank, especially from a technological point of view, creating a situation of unequal access to credit  

Seminars

  August 2021  
Mon Tue Wed Thu Fri Sat Sun
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31          

Seminars

  • Going Digital to Conform and Perform: Learning Logics Underpinning Digital Advertising Spending

    Seoyoung KIM, University of Georgia   Job Market Seminar For information please contact dip.mkt@unibocconi.it

    Webinar

  • Explaining Greenium in a Macro-Finance Integrated Assessment Model

    Biao Yang, Bocconi University Practice for Job Market

    Room 7, Via Bocconi 8

  • Media Competition and News Diets
    Development Labor Political Economy - Joint with Collegio Carlo Alberto

    Charles Angelucci (MIT Sloan) Paper

    Seminar Room AS02, Via Roentgen 1 (floor -2)

  • Can selling change the salesperson? Experimental evidence on resilience amidst the covid-19 pandemic

    Iris R.M. Steenkamp, London Business School   Job Market Seminar For information please contact dip.mkt@unibocconi.it

    Webinar