Latest Articles Marketing

Even a Single Negative Review Can Sink a Good Product

Even a Single Negative Review Can Sink a Good Product

by Andrea Costa

We all suspect that bad comments can have an adverse impact. A study by Marton Varga and Paulo Albuquerque finds it is very true  

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Having a Criminal Record Does Not Mean Being Intrinsically Immoral

Having a Criminal Record Does Not Mean Being Intrinsically Immoral

by Andrea Costa

A study shows that former convicts do not want to cheat at games more than anyone else, but people think they do  

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Nudging Americans to Delay Social Security Claiming

Nudging Americans to Delay Social Security Claiming

by Jenny Mao

Research by Adam Eric Greenberg analyzes the psychological factors which affect the decision to claim retirement benefits at an earlier or later age  

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Salespeople Motivation Is the Key Factor for Digital Solutions Selling

Salespeople Motivation Is the Key Factor for Digital Solutions Selling

by Andrea Costa

A new paper shows how an individual salesperson's motivation affects personal capabilities to engage in the sale of customized products and services and highlights the role of supervisors  

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How Terrorism Affects Our Language and the Vote for the Radical Right

How Terrorism Affects Our Language and the Vote for the Radical Right

by Fabio Todesco

Following the series of terrorist attacks between 2015 and 2017, German Twitter users shifted their language towards that of the far right AfD party, treating immigration as a security threat. Eventually voters rewarded the party at the 2017 election, as Gaia Rubera and Francesco Giavazzi found  

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News

  • Providers of Long Term Care for the Elderly Must Evolve

    The latest report on this sector by the Cergas research center and Essity has been released  

  • Bocconi Postdoc Invited to High Profile Conference

    Gianluigi Riva joins a selected group of young scientists that will attend a meeting with Nobel laureates later this year  

  • Caselli, Ventoruzzo and Mosca Join the Committee for the Reform of Capital Markets

    The activities will lead to the new Consolidated Text  

  • Bocconi Research Excellence Awards 2024

    Faculty whose publications have been accepted by the most prestigious journals or publishers honored  

  • When Statisticians Help Algorithm Designers

    Giacomo Zanella and colleagues find a way to compare how certain algorithms perform  

  • Rich People, Gods Among Men

    Guido Alfani's latest book on the history of wealth is now available in Europe  

Seminars

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Seminars

  • Markus Arnold (University of Bern)

    MARKUS ARNOLD - University of Bern

    5-b3-sr01, 5th floor, Roentgen building

  • Alireza Aghaee Shahrbabaki, Bocconi: The flattening demand curve

    ALIREZA AGHAEE SHAHRBABAKI - Università Bocconi

    Common Room, 2nd floor - Finance Department, sector D3

  • EXITING THE ENERGY CHARTER TREATY UNDER THE LAW OF TREATIES
    Bocconi Conversations in International Law

    ROGER MICHAEL O'KEEFE - Università Bocconi
    LORAND BARTELS - University of Cambridge
    TIBISAY MORGANDI - Queen Mary University of London

    Seminar Room 1.C3-01

  • Dave Donaldson - Putting Quantitative Models to the Test: An Application to Trump's Trade War

    DAVE DONALDSON - MIT

    Alberto Alesina Seminar Room 5.e4.sr04, floor 5, Via Roentgen 1