Wonderful Building, Woeful Planning in Edinburgh
MANAGEMENT |

Wonderful Building, Woeful Planning in Edinburgh

A PERFECT CASE STUDY IN HOW NOT TO ORGANIZE A MAJOR INTERNATIONAL PROJECT

The Scottish Parliament building in Holyrood, Edinburgh, has won nine major international architectural awards. It is considered to be a masterful piece of architecture, but also a dismal economic failure. It was expected to open in 2000, it did in 2004. Its costs increased from a budget of £40 million to a final cost of £431 million. “Everything that could have gone wrong, went wrong”, Beatrice Manzoni says. Along with Leonardo Caporarello, she uses the Holyrood story both as a case study in SDA and Bocconi classes and as an online management simulation designed by the SDA Bocconi Learning Lab.
 
“The client started off on the wrong foot”, she says. “He asked for a sensational project that was also cheap and delivered quickly – it was an unrealistic goal. The architectural competition was held with no shared evaluation system. There was no real project execution plan and risk assessment policy. Also, the tendering and construction procedures were not compatible with a reasonable timetable”. Team dynamics caused further trouble. Four different project managers were appointed. The starchitect demanded to participate in the decision-making process, but failed to attend meetings. Cultural differences among team members, who were partly Scottish and partly Spanish, created tensions. As if that was not enough, both the architect Enric Miralles and the political project leader, Prime Minister Donald Dewar, died in the year 2000.
 
“This is a textbook case of bad project and team management. When managing a complex multi-actor project, it is essential to oversee both its ‘hard’ and ‘soft’ components. It is fundamental to establish a clear timetable, costs and objectives, design an effective decision-making process, plan every step and review risks. It is also important to appoint a project manager with both technical skills and relational abilities. Architects who want the spotlight should be carefully managed. When it comes to complex projects, the genius is collective”.

Read more about this topic:
Tracking the Arrow of Time to Understand the Present. By Guido Alfani
Giuseppe Berta. From Henry Ford to Steve Jobs: The (French) Evolution of Entrepreneurship
Maristella Botticini. Culture and Demographics: What We Can Learn from Jewish History
Andrea Colli. How, When and Why the Benetton Family Became Edizione Ltd
Manuela Geranio. Modern Public Limited Companies? They Started in Rome
Elisabetta Merlo. Corporate Heritage: A Competitive Advantage for Companies
Mara Squicciarini. How Important Are School Curricula for a Country’s Development? Very
Guido Tabellini. From Florence to San Francisco: Good Institutions Attract Creative People
Tamas Vonyo. The Myth of the Marshall Plan and Its Effects on Growth
The Ricordi Archives and the Value of Memory. Interview with Pierluigi Ledda
 

by Claudio Todesco

News

All News
  • Quantum Physics and Statistical Physics for Machine Learning Meet at Bocconi

    In the early days of next week the University will virtually host 300 participants of the ELLIS Workshop on Quantum and Physics Based Machine Learning  

  • Two Generations of Bayesian Statisticians Meet at BayesLab Webinars

    The Bocconi research unit on Bayesian statistics will host an online seminar series in which outstanding young researchers will have the opportunity to present their work and get feedback from toplevel senior scholars  

Seminars

  July 2020  
Mon Tue Wed Thu Fri Sat Sun
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Seminars      

All Seminars
  • RELAZIONE SULL'ATTIVITA' SVOLTA DALL'ARBITRO BANCARIO FINANZIARIO NEL 2019
    Private law

    COORDINA: PIETRO SIRENA Direttore della Scuola di Giurisprudenza PRESENTANO LA RELAZIONE: MAGDA BIANCO Capo Dipartimento tutela dei clienti ed educazione finanziaria, Banca d’Italia; MARGHERITA CARTECHINI Dipartimento tutela dei clienti ed educazione finanziaria, Banca d’Italia; NE DISCUTONO: FRANCESCO GIAVAZZI Senior Professor dell'Università Bocconi; SABINO CASSESE Giudice emerito della Corte Costituzionale e professore emerito della Scuola Normale Superiore di Pisa. CONCLUDONO: ALESSANDRA PERRAZZELLI Vice direttrice generale della Banca d’Italia; MARCO VENTORUZZO Direttore del Dipartimento di Studi giuridici

    Webinar

  • Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

    DAVIDE PROSERPIO, USC

    Webinar