Big Data: An International Research Camp at Bocconi

Fine grained analysis of consumers' and managers' behavior is now possible thanks to the wealth of data generated by social networks. Big data is thus relevant not only as a new phenomenon but also as a tool which allows to revisit traditional marketing and management topics.

"That's the reason why the Department of Marketing, wanting to organize a research camp, has chosen Big Data & Social Media as its subject", says Giovanna Padula, talking about the event which will take place on Monday, 5 October.

The papers to be presented by Bocconi researchers and by outstanding international scholars tackle interesting and curious aspects of social media communication effectiveness (When to tweet in rhyme? Is it strategically sound to mention competing brands? What do users search for?) and of the way managers make sense of data (social tagging, product reviews interpretation).

"It will be the first research camp organized by the Department", Padula says, "and the debate with prominent scholars such as University of Texas' Raji Srinivasan or University of Washington's Hyroryung Nam will boost research and knowledge production".