How Edutainment Can Bring about Social Change
ECONOMICS |

How Edutainment Can Bring about Social Change

INNOVATIVE APPROACHES TO FIGHTING POVERTY ARE CENTERSTAGE IN THE FOURTH EPISODE OF THE CLARITY IN A MESSY WORLD PODCAST, WITH ELIANA LA FERRARA

People do not like to be told what to do. Thus, social change in developing countries can be better brought about by using media and edutainment than by lecturing people, according to recent, rigorous research by Eliana La Ferrara, Fondazione Romeo ed Enrica Invernizzi Chair in Development Economics at Bocconi.
 
In the latest episode of the Clarity in a Messy World podcast series, Prof. La Ferrara tells how Rede Globo’s novelas contributed to a demographic shift in Brazil and how MTV’s Shuga tv series demonstrated to have the power to change young people's sexual behavior in Nigeria.
 

 
During the podcast, Prof. La Ferrara also explains how development economics is increasingly adopting a scientific approach, similar to that used in clinical trials, to effectively fight poverty. This type of methodology earned the 2019 Nobel Prize in Economics for Abhijit Banerjee, Esther Duflo, and Michael Kremer.
 
Clarity in a Messy World, hosted by David W. Callahan, is the Bocconi podcast that looks at the causes behind the most confounding issues of our time. You can follow the podcast on Apple Podcasts, Google Podcasts, Spotify, Spreaker, and YouTube.
 

by Fabio Todesco
Bocconi Knowledge newsletter

News

  • Banks: After Covid, the Challenge Is to Support Innovation in Companies

    Fundamental will be for Italy to be able to select and offer support to companies that stand out for their innovative potential in order to emerge from the socalled Great Financial Crisis  

  • Studying Social Dynamics

    Public policy, sociology, demography and welfare are the main areas of investigation of the Dondena Research Center directed by Marco Bonetti  

Seminars

  January 2022  
Mon Tue Wed Thu Fri Sat Sun
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31            

Seminars

  • Keeping Ethics Connected: The Effect of Reporting Device on Reporting Honesty

    Qinnan Ruan (Tilburg University)

    B3-S3-01

  • Risk Neglect in the Corporate Bond Market

    Jacob Sorensen,  Copenhagen Business School Job Market Paper

    Webinar