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Ephemerality
Social media and direct messaging apps, like WhatsApp, Instagram, Snapchat and Facebook Messenger, have introduced features that limit access to information, and let users see content only once. Uri Barnea (Bocconi Department of Marketing) and co-authors Robert J. Meyers and Gideon Nave found that this kind of content can increase consumer engagement: after being told that the content can only be viewed once, consumers voluntarily watch it for a longer time, and they understand and remember it better.


News

  • Shareholder Strategies, Beyond CSR

    The OAS 2023 Conference is the joint effort of Bocconi and University of St. Gallen to broaden the view of shareholders as agents of corporate strategy, beyond corporate social responsibility  

  • The National Recovery and Resilience Plan's Push for Improving Italy's Financial Education

    Sustainable finance at the center of a project for greater social awareness of managing resources and savings  

  • A New European Directive Proposal Changing Insolvency Regulations

    An interview with Cesare Cavallini about the turning point of insolvency regulations between national and EU rules.  

Seminars

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Seminars

  • CANCELLED - Seminar with Gregor Zens

    GREGOR ZENS - Università Bocconi

    Alberto Alesina Seminar Room 5.e4.sr04, floor 5, Via Roentgen 1

  • Advances in Bayesian Statistics: an international workshop in honor of Piero Veronese


    Velodromo, Room N08

  • CS Department seminar series with Agnese Seminara

    AGNESE SEMINARA - Universita di Genova

    Room 3-E4-SR03 (Rontgen)