Three Tips to Become the Netflix of the Physical World
The presence of variety-seeking customers in the targeted local market; recruiting vendors with a differentiated and only slightly overlapping offer; and alleviating price competition between platform and vendors, are key to the success of offline subscription platforms
The presence of variety-seeking customers in the targeted local market; recruiting vendors with a differentiated and only slightly overlapping offer; and alleviating price competition between platform and vendors, are key to the success of offline subscription platforms, offering access to restaurants, and gyms, and so on… according to research by Qiaoni Shi, Assistant Professor at Bocconi University, Milan, and Esther Gal-Or (University of Pittsburgh). Read more: https://www.knowledge.unibocconi.eu/notizia.php?idArt=24199