Latest Articles Marketing

How Dissatisfied Customers and Short Sellers Can Break a Company

How Dissatisfied Customers and Short Sellers Can Break a Company

by Fabio Todesco

New research by Anatoli Colicev finds an unexpected link between marketing and finance: investor behavior of short sellers, who buy private data on customer dissatisfaction and satisfaction in order to choose or avoid targets. Interestingly, the negative effect of dissatisfaction is 2.39 times larger than the positive effect of satisfaction  

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How Covid Risk and Technology Favor Virtual Tours of Museums

How Covid Risk and Technology Favor Virtual Tours of Museums

by Fabio Todesco

An experiment by Anastasia Nanni and Aulona Ulqinaku shows that interactive virtual tours can improve people's attitudes towards cultural institutions in times of COVID  

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In English, Machine Translation Makes You Sound Like a Man in His Middle Age

In English, Machine Translation Makes You Sound Like a Man in His Middle Age

by Fabio Todesco

Three Bocconi scholars found an algorithmic bias in the systems of Google, Bing, and DeepL, when translating from several European languages into English  

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How to Make Crowdfunding More Transparent and Social

How to Make Crowdfunding More Transparent and Social

by Fabio Todesco

According to a study published in Marketing Science, platforms could make the process more efficient and improve the success rate of funding by providing more information about investors who have already supported a project. This would trigger a following and imitation process  

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Morning Knowledge /15. Shopping

Morning Knowledge /15. Shopping

by Fabio Todesco

We are more likely to buy things similar in shape to whatever we have in our hands while shopping, studies by Zachary Estes find  

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Morning Knowledge /5. Language

Morning Knowledge /5. Language

by Fabio Todesco

Using a machine learning technique, Dirk Hovy captures dialectal variations in our online language. Do dialects still play a role in the construction of our identity?  

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Why Eating Chocolate Cake May Not Be a Lack of Self Control

Why Eating Chocolate Cake May Not Be a Lack of Self Control

by Ezio Renda

New research by Joachim Vosgerau and co authors challenge the view that self control equals sacrificing pleasure  

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News

All News
  • Understanding the Consequences of the COVID19 Lockdown for Older People

    A large scale survey of elderly folks will explore the real effects of the lockdown in order to prepare for similar events in the future  

  • Labor Policy, the Real Trump Agenda Has Yet to Start

    The President's moves are generally anti labor and specifically anti Obama, according to Davide Zecca's analysis  

  • How Trump is Changing the Country's Legal Culture

    The US President is appointing likeminded ideologues to federal agencies and courts. His next target will be abortion, says Graziella Romeo  

  • Bocconi Always in Search of Talent on the Academic Job Market

    Seven positions are currently open at the Departments of Economics, Finance, and Accounting and more will follow  

Seminars

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Seminars      

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  • Marital Property Regimes and Investments: Evidence from Spain
    PhD JM Practice Talk - Applied Microeconomics

    Blanka Imre, Bocconi University

    Webinar

  • Gender Equality

    Introduction: Paola Profeta, Bocconi University Keynote Speaker: Matthias Doepke, Northwestern University Winners of the Unicredit Foundation Best Paper Award on Gender Economics: Silvia Griselda University of Melbourne Lingwei Wu, University of Bonn Xinyu Fan, Cheung Kong Graduate School of Business (CKGSB) Conclusions: Laura Penna, UniCredit

    Online Conference

  • Start with the Cause: How Constructing Charity Portfolios Affects the Pain of Paying and Total Contributions Made

    Nazli Gurdamar Okutur, London Business School   Seminario Job Market  Per informazioni contattare dip.mkt@unibocconi.it

    Webinar

  • Do Birds of a Feather Flock Together? Rebel Constituencies and Civil War Alliances

    Laila Barcells, Georgetown University

    Webinar