Latest Articles Marketing

Algorithms Are as Good as What They Are Fed

Algorithms Are as Good as What They Are Fed

by Fabio Todesco

Machine learning algorithms learn by experience. Thus, they may replicate societal bias contained in the data they are fed, argue Dirk Hovy and Debora Nozza in the third episode of the Clarity in a Messy World podcast  

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How Dissatisfied Customers and Short Sellers Can Break a Company

How Dissatisfied Customers and Short Sellers Can Break a Company

by Fabio Todesco

New research by Anatoli Colicev finds an unexpected link between marketing and finance: investor behavior of short sellers, who buy private data on customer dissatisfaction and satisfaction in order to choose or avoid targets. Interestingly, the negative effect of dissatisfaction is 2.39 times larger than the positive effect of satisfaction  

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How Covid Risk and Technology Favor Virtual Tours of Museums

How Covid Risk and Technology Favor Virtual Tours of Museums

by Fabio Todesco

An experiment by Anastasia Nanni and Aulona Ulqinaku shows that interactive virtual tours can improve people's attitudes towards cultural institutions in times of COVID  

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In English, Machine Translation Makes You Sound Like a Man in His Middle Age

In English, Machine Translation Makes You Sound Like a Man in His Middle Age

by Fabio Todesco

Three Bocconi scholars found an algorithmic bias in the systems of Google, Bing, and DeepL, when translating from several European languages into English  

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How to Make Crowdfunding More Transparent and Social

How to Make Crowdfunding More Transparent and Social

by Fabio Todesco

According to a study published in Marketing Science, platforms could make the process more efficient and improve the success rate of funding by providing more information about investors who have already supported a project. This would trigger a following and imitation process  

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Morning Knowledge /15. Shopping

Morning Knowledge /15. Shopping

by Fabio Todesco

We are more likely to buy things similar in shape to whatever we have in our hands while shopping, studies by Zachary Estes find  

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News

  • A New Tool Detects Emotions in Italian Social Media Posts

    Federico Bianchi, Debora Nozza, and Dirk Hovy released a freely available package for sentiment analysis and emotion recognition in Italian, overcoming the linguistic and economic limitations of similar tools  

  • The Real Effects of Accounting

    Accounting is no more just about bookkeeping or double entry: it's about information. Reporting rules affect both managerial behavior and our lives, according to Annalisa Prencipe, KPMG Chair in Accounting  

  • Beyond the Selfie: COVID19 and the Museum Sector

    According to Alex Turrini, the pandemic acted as a digital transformation accelerator, as never before  

  • When the Pandemic Leads to Food Insecurity

    Two recent studies on food systems in Europe and the pandemic highlight just how vulnerable to disruption these systems are  

  • Real Time Maps of COVID Trends in Italy

    From the homepage of Bocconi COVID Crisis Lab readers can go to a mapping app developed by Marco Bonetti and Ugofilippo Basellini and monitor the epidemic in Italy  

  • Don't Fear Zombies. At Least, Not Yet

    New research by Guido Tabellini shows that the risk of creating a hidden subsidy for uncompetitive firms should not hold back governments and banks from providing firms with credit during the COVID19 pandemic  

Seminars

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Seminars

  • Demand for Performance Goods: Import Quotas in the Chinese Movie Market
    Applied Microeconomics

    Marc Rysman (Boston University)

    Webinar

  • The Effect of Online Competition on Local Newspapers and Politics: Evidence from the Introduction of Craigslist in the U.S.
    Political Economy - Joint with the Department of Social and Political Sciences

    Ruben Durante (Universitat Pompeu Fabra) Abstract

    Webinar

  • Bond markets in Spring 2020 and the response of the Federal Reserve

    Paper Annette Vissing-Jorgensen, Berkeley Haas In order to receive the invitation link for the online streaming, please contact dip.fin@unibocconi.it  

    WEBINAR

  • Enabling rapid financial response to disasters: Knotting and reknotting multiple paradoxes in inter-organizational systems

    Paula Jarzabkowski (Cass Business School)   For information or to receive the invitation link contact daniela.cereda@unibocconi.it

    Webinar