Ephemeral but Effective: We Engage More with Content We Can View Only Once
by Jenny Mao
A paper by Uri Barnea shows that marketers can communicate information more effectively by restricting consumers from viewing it again, as WhatsApp, Instagram, Snapchat, and Facebook Messenger are doing
Departments are responsible for the coordination of teaching and development of research in the various disciplinary fields. The new departmental heads tell us about their goals for this term
Repeating the success of Netflix in the offline world
by Weiwei Chen
If you want subscription platforms to succeed in the physical world, you have to consider the features of your local market and to handle prices with care, warns Qiaoni Shi
As of today, 9,000 photos and digitized documents from eight archival collections kept in the Library are available to everyone on the Bocconi website. An important resource for scholars of Italian economic history from all over the world
A New Episode of Bocconi's Podcast on Cybersecurity
A talk about the meaning of cyberwar and what threats different world regions face
The War Economy in Ukraine
IGIER Visiting Student Daniel Nicolae Paraschiv reports on a seminar with Tymofiy Mylovanov, Yuriy Gorodnichenko, Pierre Olivier Gourinchas and Tito Boeri
Four Threats to European Banks in 2023
Andrea Resti describes the various occurrences that may impair Euro area lenders' sustainability in the near future
Monitor for Circular Fashion Launches Eight Pilot Tests
In the 2022 report of the observatory by SDA Bocconi School of Management and powered by Enel X, the analysis of sustainability indicators in the textile sector is applied to eight innovative prototypes made by partner companies. From organic cotton jeans to a tshirt that can be repaired, a bag that can be recycled, and a shoe that can be sewn at home
Cybersecuring a Country… with a Podcast
Greta Nasi hosts a series of talks about how modern states aim to protect individuals, firms and society against an invisible enemy
Emotions as a Tool to Persuade People to Get Vaccinated
Instead of overdoing confusion inducing technical details, a study by Maria Cucciniello and coauthors emphasizes the usefulness of more emotionally centered communication