Latest Articles Marketing

The Power of Voice

The Power of Voice

by Fabio Todesco

In the final episode of Clarity in a Messy World, Kurt Munz reflects on auditory information processing and on our love for podcasts  

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Algorithms Are as Good as What They Are Fed

Algorithms Are as Good as What They Are Fed

by Fabio Todesco

Machine learning algorithms learn by experience. Thus, they may replicate societal bias contained in the data they are fed, argue Dirk Hovy and Debora Nozza in the third episode of the Clarity in a Messy World podcast  

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How Dissatisfied Customers and Short Sellers Can Break a Company

How Dissatisfied Customers and Short Sellers Can Break a Company

by Fabio Todesco

New research by Anatoli Colicev finds an unexpected link between marketing and finance: investor behavior of short sellers, who buy private data on customer dissatisfaction and satisfaction in order to choose or avoid targets. Interestingly, the negative effect of dissatisfaction is 2.39 times larger than the positive effect of satisfaction  

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How Covid Risk and Technology Favor Virtual Tours of Museums

How Covid Risk and Technology Favor Virtual Tours of Museums

by Fabio Todesco

An experiment by Anastasia Nanni and Aulona Ulqinaku shows that interactive virtual tours can improve people's attitudes towards cultural institutions in times of COVID  

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In English, Machine Translation Makes You Sound Like a Man in His Middle Age

In English, Machine Translation Makes You Sound Like a Man in His Middle Age

by Fabio Todesco

Three Bocconi scholars found an algorithmic bias in the systems of Google, Bing, and DeepL, when translating from several European languages into English  

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How to Make Crowdfunding More Transparent and Social

How to Make Crowdfunding More Transparent and Social

by Fabio Todesco

According to a study published in Marketing Science, platforms could make the process more efficient and improve the success rate of funding by providing more information about investors who have already supported a project. This would trigger a following and imitation process  

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News

  • Finding the Perfect Number

    Francesco Grossetti has released a computer package capable of finding out the number of topics that best describes the content of corpuses of texts too large to be managed  

  • Fear of COVID, the Effectiveness of Non Pharmaceutical Interventions

    Colombe Ladreit analyzes the economic effects of lockdowns and distancing  

  • From Intelligence to AI and from Art to Artifice

    The fifth edition of ScienzaNuova, a seminar of research and experimentation on the fundamental concepts of modern sciences, returns to Merano  

  • Circular Businesses Risk Less and Reap Higher Returns

    Adherence to circular economy practices reduces by 12 times the default risk at one year from opening and leads to better risk adjusted returns, according to a white paper by Bocconi University, Ellen MacArthur Foundation and Intesa Sanpaolo, coordinated by Claudio Zara  

  • How to Support Victims of Extortion and Usury in a Moment of Crisis

    A study resulting from an agreement between the Commissioner for the coordination of anti racket and anti usury initiatives and Bocconi University evaluates the functioning of the Solidarity Fund, born from an idea of Giovanni Falcone  

  • Methods and Models for Deciding with Data

    Emanuele Borgonovo, through two research projects, aims to make models understandable and useful to managers  

Seminars

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Seminars

  • The Equilibrium Existence Duality
    Theory & Experiments Seminar Series

    Elizabeth Baldwin, Oxford University https://elizabeth-baldwin.me.uk/papers/equilibrium-existence-duality.pdf

    Webinar

  • tbc
    Development Labor Political Economy - Joint with Collegio Carlo Alberto

    Jesse Shapiro (Brown University)

    Webinar

  • tbc
    Development Labor Political Economy - Joint with Collegio Carlo Alberto

    Charles Angelucci (MIT Sloan)

    Seminar Room AS02, Via Roentgen 1 (floor -2)

  • tbc
    Development Labor Political Economy

    Maria Petrova (Universitat Pompeu Fabra)

    Tbc