Latest Articles Marketing

Songs Featuring Guest Artists: Why They Are More Successful

Songs Featuring Guest Artists: Why They Are More Successful

by Claudio Todesco

Andrea Ordanini, Joseph Nunes and Anastasia Nanni analyze the phenomenon as a case of cobranding: the features with the best commercial results are temporary projects and bring together artists of very different genres  

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Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation

Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation

by Fabio Todesco

New research observes the pivotal role of large individual investors' national culture in determining stock returns of innovation and suggests to executives how to pitch innovation to them  

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Raise Prices or Keep Customers?

Raise Prices or Keep Customers?

by Claudio Todesco

If only the choice were that simple: a big data study finds that retailers sometimes don't have enough information to deal with currency variations  

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Why Over 65s Don't Like Supermarket Offers for the Elderly

Why Over 65s Don't Like Supermarket Offers for the Elderly

by Claudio Todesco

Here are the seven factors this clientele looks for, according to research by the Active Aging Silver Marketing Lab at CERMES  

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D for Danger! Speech Sounds Convey Emotions

D for Danger! Speech Sounds Convey Emotions

by Fabio Todesco

An analysis of 37,000 words in five languages, conducted by Bocconi's Zachary Estes and colleagues, shows that the sounds of a word, especially those at the beginning of the word (e.g., the d' sound in dog'), can signal emotions beyond the word's meaning alone.  

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Service Innovation: A Data Scientist on the Payroll Is Not Enough

Service Innovation: A Data Scientist on the Payroll Is Not Enough

by Claudio Todesco

A study highlights how incumbent service companies must change to fully exploit big data. New data scientists must know business and their presence cannot be relegated to central management, but organized in a hub and spoke fashion  

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News

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  • ScienzaNuova, Mathematics Also Thinks Over Ontology

    The third edition of the research and experimentation forum on the fundamental concepts of modern science, in collaboration with the Accademia di Studi Italo Tedeschi and the contribution of the Cariplo and Suedtiroler Sparkasse Foundations  

  • Physics, Mathematics, Computer Science: Fundamental Science at Bocconi

    In a Rai Tre broadcast, Riccardo Zecchina, a physicist who teaches Computer Science, recounts his day as a researcher and illustrates the University's growing interest in data science and artificial intelligence  

  • Milan and Bocconi, the Right Combination for AREUEA 2019

    The University will host the annual conference of the American Real Estate and Urban Economics Association from 24 to 26 June  

  • Bocconi at the Center of the Debate on Decision Analysis

    The Advances in Decision Analysis Conference, from 19 to 21 June, includes sessions on decisions for environmental issues and on crowd forecasting  

Seminars

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  • TBD
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    Veronika Rocková (Booth School of Business of the University of Chicago)

    Meeting room 3.e4.sr03 ' Via Roentgen, 1

  • tbc

    Isin Guler (University of North Carolina)  

    Meeting room 4E4SR03 - Via Roentgen, 1

  • TBA

    Claudia Custodio, Imperial College London

    Meeting Room 2.e4.sr03 - Via Roentgen, 1

  • TBD
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    Michele Guindani (University of California, Irvine)

    Meeting room 3.e4.sr03 ' Via Roentgen, 1