Latest Articles Marketing

Having a Criminal Record Does Not Mean Being Intrinsically Immoral

Having a Criminal Record Does Not Mean Being Intrinsically Immoral

by Andrea Costa

A study shows that former convicts do not want to cheat at games more than anyone else, but people think they do  

read more
Nudging Americans to Delay Social Security Claiming

Nudging Americans to Delay Social Security Claiming

by Jenny Mao

Research by Adam Eric Greenberg analyzes the psychological factors which affect the decision to claim retirement benefits at an earlier or later age  

read more
Salespeople Motivation Is the Key Factor for Digital Solutions Selling

Salespeople Motivation Is the Key Factor for Digital Solutions Selling

by Andrea Costa

A new paper shows how an individual salesperson's motivation affects personal capabilities to engage in the sale of customized products and services and highlights the role of supervisors  

read more
How Terrorism Affects Our Language and the Vote for the Radical Right

How Terrorism Affects Our Language and the Vote for the Radical Right

by Fabio Todesco

Following the series of terrorist attacks between 2015 and 2017, German Twitter users shifted their language towards that of the far right AfD party, treating immigration as a security threat. Eventually voters rewarded the party at the 2017 election, as Gaia Rubera and Francesco Giavazzi found  

read more
Values and Altruism: How to Get People to Share a Corporate Post

Values and Altruism: How to Get People to Share a Corporate Post

by Andrea Costa

Communication on social media must strike a delicate balance between attracting attention and consistency with brand positioning, according to a study by Sara Valentini  

read more
Ephemeral but Effective: We Engage More with Content We Can View Only Once

Ephemeral but Effective: We Engage More with Content We Can View Only Once

by Jenny Mao

A paper by Uri Barnea shows that marketers can communicate information more effectively by restricting consumers from viewing it again, as WhatsApp, Instagram, Snapchat, and Facebook Messenger are doing  

read more
Revealing Advertising Expenditures Can Be an Advantage

Revealing Advertising Expenditures Can Be an Advantage

by Andrea Costa

According to a new paper by Sungkyun Moon and others, disclosing ad spending lowers uncertainty about a firm's future performance  

read more

News

  • A Doctorate to Succeed in Research

    The Bocconi PhD School presentation event introduced by Rector and Dean  

  • LEAP Offers MSc Interns a Taste of What Research Means

    Students are recruited by the development economics laboratory twice a year to work with faculty on ongoing projects, with responsibilities in program design, implementation, monitoring, and evaluation  

  • An Online Tool to Extricate the Web of Digital Trade Regulation

    The Digital Trade Integration Project, funded by CIVICA Research, published an interactive database covering over 120 countries  

  • When ChatGPT Helps to Teach About the Constitution

    How to deal with artificial intelligence is one of the topics debated at the annual conference of the International Society of Public Law, which will gather 1100 scholars at Bocconi  

  • Connectivity: Why Financial Statements and Sustainability Go Hand in Hand

    Annalisa Prencipe and Ariela Caglio presented their research on the state of the art of sustainability reporting and connectivity in and between corporate documents at the annual KPMG Chair in Accounting event  

  • Balancing Infrastructure Spending and Tighter Monetary Policies

    Stefano Gatti and Carlo Chiarella mark Bocconi's renewed partnership with Antin IP with a detailed analysis of the impact of higher inflation on longterm ventures  

Seminars

  November 2023  
Mon Tue Wed Thu Fri Sat Sun
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30      

Seminars

  • Daniele Durante - Skew-symmetric approximations of posterior distributions

    DANIELE DURANTE - Università Bocconi

    Room 3-E4-SR03 (Roentgen)

  • Edouard Schaal - Political Preferences and the Spatial Distribution of Infrastructure: Evidence from California's High-Speed Rail

    EDOUARD SCHAAL - CREI

    Alberto Alesina Seminar Room 5.e4.sr04, floor 5, Via Roentgen 1

  • Going Smaller with Precise Numbers: Consequences of the Precision-Smallness Association on Attribute Weighting and Consumer Choice

    JENNIFER HONG - Seattle University

    Seminar Room 1-C3-01, 1st floor, via Roentgen 1

  • Amedeo Pugliese (University of Padua) - Changes to Accounting Policies, Corporate Transparency and Guaranteed Loans during the Covid-19 Crisis*

    AMEDEO PUGLIESE - University of Padua

    5-b3-sr01, 5th floor, Roentgen building