Latest Articles Marketing

Songs Featuring Guest Artists: Why They Are More Successful

Songs Featuring Guest Artists: Why They Are More Successful

by Claudio Todesco

Andrea Ordanini, Joseph Nunes and Anastasia Nanni analyze the phenomenon as a case of cobranding: the features with the best commercial results are temporary projects and bring together artists of very different genres  

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Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation

Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation

by Fabio Todesco

New research observes the pivotal role of large individual investors' national culture in determining stock returns of innovation and suggests to executives how to pitch innovation to them  

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Raise Prices or Keep Customers?

Raise Prices or Keep Customers?

by Claudio Todesco

If only the choice were that simple: a big data study finds that retailers sometimes don't have enough information to deal with currency variations  

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Why Over 65s Don't Like Supermarket Offers for the Elderly

Why Over 65s Don't Like Supermarket Offers for the Elderly

by Claudio Todesco

Here are the seven factors this clientele looks for, according to research by the Active Aging Silver Marketing Lab at CERMES  

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D for Danger! Speech Sounds Convey Emotions

D for Danger! Speech Sounds Convey Emotions

by Fabio Todesco

An analysis of 37,000 words in five languages, conducted by Bocconi's Zachary Estes and colleagues, shows that the sounds of a word, especially those at the beginning of the word (e.g., the d' sound in dog'), can signal emotions beyond the word's meaning alone.  

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Service Innovation: A Data Scientist on the Payroll Is Not Enough

Service Innovation: A Data Scientist on the Payroll Is Not Enough

by Claudio Todesco

A study highlights how incumbent service companies must change to fully exploit big data. New data scientists must know business and their presence cannot be relegated to central management, but organized in a hub and spoke fashion  

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The algorithm that Prevents Suicide

The algorithm that Prevents Suicide

by Claudio Todesco

Dirk Hovy and his coauthors explain in a paper how computers can help psychologists diagnose mental illnesses  

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News

All News
  • Governance of Unlisted Companies: Openness is Good, and It Should Speed up

    The results of the first Observatory on the governance of unlisted companies show the benefits of opening boards to independent directors  

  • In Procurement Digitalization the Cloud Is King

    SDA Bocconi School of Management, in a research supported by SAP Ariba and Accenture, has analyzed digital procurement stateoftheart in Italian large companies  

  • How Technologies Affect Marketers

    Bocconi University is hosting a JAMS Thought Leaders' Conference on leveraging technology to create value for consumers and firms  

  • An Artificial Intelligence Lab at Bocconi

    ArtLab is directed by Riccardo Zecchina and does basic research for the development of rigorous methods and algorithms for artificial intelligence. We don't know how these tools will influence economic theory, but it's clear that they will, says Prof. Zecchina  

Seminars

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Seminars      

All Seminars
  • Smart Contracts: Contract Law in the Age of Artificial Intelligence and Automation
    Private Law Seminar Series 2019

    Guest speakers André Janssen, Faculty of Law, Radboud University Pietro Ortolani, Faculty of Law, Radboud University

    Room 1.C3-01, Via Roentgen 1

  • Scale Economies in Television Advertising:The US Television Service Market

    Pradeep K. Chintagunta,  Booth School of Business, University of Chicago

    Meeting Room 4-E4-SR03, Via Roentgen 1, 4th floor

  • Advances in Decison Analysis

    Advances in Decision Analysis is a conference series organized by the Decision Analysis Society of INFORMS. The 2019 edition—the third of its kind— is held June 19-21, 2019 at Bocconi University, Milan, Italy. The conference series aims to bring together scientists working in decision analysis, broadly defined, providing a platform for interdisciplinary discussions on the recent advances in the discipline. It include talks by researchers in decision analysis, behavioral economics, judgment and decision-making, machine learning, statistics, and other related disciplines with a prescriptive focus. Keynote speakers: Robyn S. Wilson from Ohio State University, Massimo Marinacci from Bocconi University, and Cynthia Rudin from Duke University.

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  • BIG DATA. Come stanno cambiando il nostro mondo
    Business law

    SALUTO INTRODUTTIVO: MARIATERESA MAGGIOLINO Università Bocconi. INTERVENGONO: GIACINTO DELLA CANANEA Università Bocconi; MARIATERESA MAGGIOLINO Università Bocconi; ANTONIO NICITA Commissario Autorità per le Garanzie nelle Comunicazioni; ORESTE POLLICINO Università Bocconi

    Seminar room 1.C3-01, first floor, Via Roentgen 1