Latest Articles Marketing

Neural Networks Capture the Shades of Our Online Languages

Neural Networks Capture the Shades of Our Online Languages

by Fabio Todesco

In his recent work, computational sociolinguist Dirk Hovy analyzes millions of social media posts with a machine learning algorithm that lets us track and visualize linguistic variations through colored maps  

read more
When Style Reduces the Discount

When Style Reduces the Discount

by Claudio Todesco

A study by Paolo Guenzi looks at leadership in relation to the tendency of salespeople to offer discounts  

read more
What We Think of When We Make Financial Decisions

What We Think of When We Make Financial Decisions

by Fabio Todesco

People could do more to save money or reduce their debts, according to a literature review by Bocconi and UCLA scholars. But consumer researchers could do more to understand different types of savings and analyze life's most consequential decisions, such as buying a house or selecting which college to attend  

read more
Songs Featuring Guest Artists: Why They Are More Successful

Songs Featuring Guest Artists: Why They Are More Successful

by Claudio Todesco

Andrea Ordanini, Joseph Nunes and Anastasia Nanni analyze the phenomenon as a case of cobranding: the features with the best commercial results are temporary projects and bring together artists of very different genres  

read more
Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation

Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation

by Fabio Todesco

New research observes the pivotal role of large individual investors' national culture in determining stock returns of innovation and suggests to executives how to pitch innovation to them  

read more
Raise Prices or Keep Customers?

Raise Prices or Keep Customers?

by Claudio Todesco

If only the choice were that simple: a big data study finds that retailers sometimes don't have enough information to deal with currency variations  

read more
Why Over 65s Don't Like Supermarket Offers for the Elderly

Why Over 65s Don't Like Supermarket Offers for the Elderly

by Claudio Todesco

Here are the seven factors this clientele looks for, according to research by the Active Aging Silver Marketing Lab at CERMES  

read more
D for Danger! Speech Sounds Convey Emotions

D for Danger! Speech Sounds Convey Emotions

by Fabio Todesco

An analysis of 37,000 words in five languages, conducted by Bocconi's Zachary Estes and colleagues, shows that the sounds of a word, especially those at the beginning of the word (e.g., the d' sound in dog'), can signal emotions beyond the word's meaning alone.  

read more

News

All News
  • The Department of Legal Studies Goes to Washington

    Bocconi's Department will be the only nonAmerican school to participate in the Faculty Recruitment Conference organized by the Association of American Law Schools  

  • MeetMeTonight: Bocconi Unveils the Secrets of Big Data and Artificial Intelligence

    The Milan edition of the European Researchers' Night opens tomorrow. Bocconi's activities will cover machine learning and the risks of a democracy being hacked  

  • Fondazione Invernizzi Boosts Research into Agricultural Economics

    SDA Bocconi's AGRI Lab was launched today, thanks to a 1M Euro donation from the Romeo and Enrica Invernizzi Foundation. It will contribute to the development of the primary sector in Italy  

  • ScienzaNuova, Mathematics Also Thinks Over Ontology

    The third edition of the research and experimentation forum on the fundamental concepts of modern science, in collaboration with the Accademia di Studi Italo Tedeschi and the contribution of the Cariplo and Suedtiroler Sparkasse Foundations  

Seminars

  October 2019  
Mon Tue Wed Thu Fri Sat Sun
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Seminars      

All Seminars
  • Contract as Voluntary Commutative Justice

    Hao Jiang, Tulane Law School

    Room 1.C3-01, Via Roentgen 1

  • Rationalizable Implementation: Complete and Incomplete Information
    Economic Theory, Decision Theory and Experimental Economics

    Robert Serrano (Brown University)

    Seminar Room 3.e4.sr03 - Via Roentgen 1

  • Usage Uncertainty and Pricing Schemes in the Ride-Hailing Industry: A Structural Approach

    Wei MIAO, National University of Singapore

    Meeting room E4-SR01, Via Roentgen, 1, 4th floor

  • The Institutional Foundations of Religious Politics: Evidence from Indonesia
    Development Labor Political Economy - Joint with Department of Social and Political Sciences

    Samuel Bazzi (Boston University) Paper

    Seminar Room 5.e4.sr04 - Via Roentgen 1