Latest Articles Marketing

Repeating the success of Netflix in the offline world

Repeating the success of Netflix in the offline world

by Weiwei Chen

If you want subscription platforms to succeed in the physical world, you have to consider the features of your local market and to handle prices with care, warns Qiaoni Shi  

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Don't Be Ashamed of Your Financial Troubles if You Want to Avoid... Financial Troubles

Don't Be Ashamed of Your Financial Troubles if You Want to Avoid... Financial Troubles

by Ezio Renda

Adam Eric Greenberg and colleagues find that, by exacerbating financial hardship, shame makes it even more difficult to escape the experience of living in poverty  

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Broken Bonds: Why Consumers Leave

Broken Bonds: Why Consumers Leave

by Weiwei Chen

A study by Stefania Borghini illustrates alternative explanations to the classic motivations that may lead to consumer loyalty loss  

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Why Twitter Should Share Revenues with Soccer Players

Why Twitter Should Share Revenues with Soccer Players

by Fabio Todesco

New research by Gaia Rubera analyzes competition among high profile users on Twitter and suggests how to grow engagement on the social media platform  

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News

  • How to Protect User Rights Against an Algorithm

    The right to know the motivation of a decision made by artificial intelligence is difficult to enforce. Europe therefore aims to strengthen the stance of users through procedural obligations on platforms, explains Oreste Pollicino  

  • The Changing Customer Journey

    Privacy rules, automated algorithms, and increasing opportunities for companies to track users both online and offline have a major impact on an already complex marketing ecosystem, Sara Valentini explains  

  • Machines Get It Wrong: How to Avoid that Woman and Gay Are Mistaken as Bad Words

    Systems to automatically detect online hate can classify terms used to identify victims of homophobic or misogynistic attacks, such as gay or woman, as offensive. A new tool succeeds in mitigating the problem  

  • How to Make Language Technologies More Inclusive

    Dirk Hovy suggests a fairer way for automatic translation systems to deal with modern pronouns and advocates technologies that adapt to the users, instead of the opposite  

  • When Machines Learn Prejudices

    When called upon to complete neutral sentences, popular language models most often use hurtful words if the subject is a woman rather than a man, and even more so if the subject is LGBTQIA+  

  • How Owners Shape Corporate Strategies

    Bocconi and University of St. Gallen jointly organize a conference on the role of owners in the digital world, today and tomorrow  

Seminars

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Seminars

  • TBD

    ERIN LYN MCDONNELL

    Room 3b3sr01 - Roentgen 1

  • Seminar by Felix Liebrich

    FELIX LIEBRICH - Leibniz Universit├Ąt Hannover

    Room 3-E4-SR03 (Rontgen) / Zoom