Bocconi University Celebrates Research Successes with Alumni
by Fabio Todesco
With the Research Celebration on Wednesday, 29 November, the University aims to raise awareness about the results that have earned it respect as a research university, honoring the individuals who have achieved these milestones
Salespeople Motivation Is the Key Factor for Digital Solutions Selling
by Andrea Costa
A new paper shows how an individual salesperson's motivation affects personal capabilities to engage in the sale of customized products and services and highlights the role of supervisors
How Terrorism Affects Our Language and the Vote for the Radical Right
by Fabio Todesco
Following the series of terrorist attacks between 2015 and 2017, German Twitter users shifted their language towards that of the far right AfD party, treating immigration as a security threat. Eventually voters rewarded the party at the 2017 election, as Gaia Rubera and Francesco Giavazzi found
Values and Altruism: How to Get People to Share a Corporate Post
by Andrea Costa
Communication on social media must strike a delicate balance between attracting attention and consistency with brand positioning, according to a study by Sara Valentini
Ephemeral but Effective: We Engage More with Content We Can View Only Once
by Jenny Mao
A paper by Uri Barnea shows that marketers can communicate information more effectively by restricting consumers from viewing it again, as WhatsApp, Instagram, Snapchat, and Facebook Messenger are doing
The Bocconi PhD School presentation event introduced by Rector and Dean
LEAP Offers MSc Interns a Taste of What Research Means
Students are recruited by the development economics laboratory twice a year to work with faculty on ongoing projects, with responsibilities in program design, implementation, monitoring, and evaluation
An Online Tool to Extricate the Web of Digital Trade Regulation
The Digital Trade Integration Project, funded by CIVICA Research, published an interactive database covering over 120 countries
When ChatGPT Helps to Teach About the Constitution
How to deal with artificial intelligence is one of the topics debated at the annual conference of the International Society of Public Law, which will gather 1100 scholars at Bocconi
Connectivity: Why Financial Statements and Sustainability Go Hand in Hand
Annalisa Prencipe and Ariela Caglio presented their research on the state of the art of sustainability reporting and connectivity in and between corporate documents at the annual KPMG Chair in Accounting event
Balancing Infrastructure Spending and Tighter Monetary Policies
Stefano Gatti and Carlo Chiarella mark Bocconi's renewed partnership with Antin IP with a detailed analysis of the impact of higher inflation on longterm ventures