Latest Videos
VIDEO Decision Making
Alfonso Gambardella won an ERC Grant to conduct a randomized controlled trial on an unprecedented scale in management. He will test whether a scientific approach to decision making can improve the way managers and entrepreneurs make choices.
VIDEO Accounting
If corporations, as of late, are more respectful of the environment and of their customers - if they are more socially responsible, part of the credit goes to accounting and accountants, explains Professor Annalisa Prencipe, KPMG Chair in Accounting.
VIDEO Customer Science
“Customer science is the fusion of three ingredients: marketing, which is the understanding of customer, data, hopefully Big Data, and machine learning”, explains Gaia Rubera, Amplifon Chair in Customer Science at Bocconi. “The goal here is first of all to identify, measure, and systematically understand key customer phenomena, for instance, in-store customer experience.”
VIDEO AXA Research Lab
The goal of the AXA Research Lab on Gender Equality, established by Bocconi and AXA, along with the AXA Reserach Fund, is to investigate the role of public policy in promoting gender equality, as well as women's empowerment and leadership. In this video Paola Profeta, Director of the Lab, highlights the gap to be filled to reach gender equality and says that the final objective of the lab is to provide policy recommendations in order to reach goal number five of the UN Sustainable Development Goals: Achieve gender equality and empower all women and girls.
VIDEO Optimism
A study on 1,642 British firms highlights that optimistic entrepreneurs implemented more innovation and more organizational change than the rest during the COVID spring lockdown. Read the whole story: http://bit.ly/3800RuD
VIDEO Digital Competition
If, in digital markets, the winner takes all, how can we guarantee competition? Francesco Decarolis, Avvocato Giovanni Agnelli Associate Professor in Economics, won a ERC Grant to shed light on this new environment. Read the whole story: http://bit.ly/3subTAT
VIDEO Vaccine Hesitancy
We can have better epidemiological models and more effective public health campaigns if we incorporate the dynamics of human behavior into our models. Alessia Melegaro, Director of Bocconi’s COVID Crisis Lab, obtained a ERC Grant to investigate the reasons why accept or refuse vaccines. Read the whole story: http://bit.ly/35m83zO
VIDEO Immigrant Health
During the spring lockdown, undocumented immigrants’ access to primary care in Milan halved and their housing conditions deteriorated, making it difficult to comply with COVID public health measures, according to research by Carlo Devillanova in collaboration with the NAGA association. Read the whole story: https://www.knowledge.unibocconi.it/notizia.php?idArt=22383
VIDEO COVID Communication
Risk communication from the WHO was well trusted and acted upon during the first wave, but more emphasis on non-enforceable hygiene measures and messages tailored to the less compliant are needed now, according to Aleksandra Torbica and Nirosha Varghese. Read the whole story: https://www.knowledge.unibocconi.eu/notizia.php?idArt=22297
Financial Consequences of Customer Dissatisfaction
New research by Anatoli Colicev finds an unexpected link between marketing and finance: investor behavior of short sellers, who buy private data on customer dissatisfaction and satisfaction in order to choose or avoid targets. Interestingly, the negative effect of dissatisfaction is 2.39 times larger than the positive effect of satisfaction. Read the whole story: https://bit.ly/3jkQXqd
Why Men Are More Vulnerable to COVID
A survey in 8 OECD countries shows that men are less likely than women to consider the coronavirus a serious problem, less likely to agree with public policies and more likely to disregard them. With Vincenzo Galasso and Paola Profeta. Read the whole story: https://bit.ly/2T3nsOF
Why CSR Can Destroy Value
It happens when firms stop leading by example and markets start punishing their behavior, according to research by Antonio Marra, Francesco Momentè and Eli Bartov. Read the whole story: http://www.knowledge.unibocconi.eu/notizia.php?idArt=22199
Milgrom and Wilson, Two Microeconomists Fundamental for Game and Auction Theory
Pierpaolo Battigalli, Professor of microeconomics and game theory and Director of the Department of Decision Sciences at Bocconi, comments on the 2020 Nobel Prize for Economics
Nobel Prize to Milgrom and Wilson. Thanks to Them, We Understand How Markets Really Work
Marco Ottaviani, Professor of Economics at Bocconi, comments on the 2020 Nobel Prize for Economics
Why COVID Doesn't Justify Bans on Short Selling
Six EU countries banned short-selling on their stock exchanges in the wake of the COVID outbreak in order to avoid a downward feedback loop. They had it wrong, according to Marco Ventoruzzo. Read the whole story: https://bit.ly/2ZUYSDt
Making AI Linguistically More Intelligent
A ERC Grant-winning project by Dirk Hovy introduces demographic factors into language processing systems in order to improve algorithmic performance and avoid racism, sexism, and ageism. Read the whole story: https://bit.ly/32NBDfc
News
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A Big Bang Theory About Gucci Success
The decision to conquer the market through a rejuvenation of the organisation and the adoption of a new set of values has been the key to the successful Gucci turnaround under the leadership of Marco Bizzarri and Alessandro Michele, according to a study presented yesterday
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AI That Describes Images in Italian
CLIPItalian, recently developed by a team including Federico Bianchi, is the first and only AI model that associates images to their descriptions in Italian on a large scale
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SDA Bocconi, 50 Years of Ideas
The impact of the School's research on view from today at the SDA campus
Seminars
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Seminars
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Going Digital to Conform and Perform: Learning Logics Underpinning Digital Advertising Spending
Seoyoung KIM, University of Georgia Job Market Seminar For information please contact dip.mkt@unibocconi.it
Webinar -
Explaining Greenium in a Macro-Finance Integrated Assessment Model
Biao Yang, Bocconi University Practice for Job Market
Room 7, Via Bocconi 8 -
Media Competition and News Diets
Development Labor Political Economy - Joint with Collegio Carlo AlbertoCharles Angelucci (MIT Sloan) Paper
Seminar Room AS02, Via Roentgen 1 (floor -2)