Latest Articles Marketing

How to Make Crowdfunding More Transparent and Social

How to Make Crowdfunding More Transparent and Social

by Fabio Todesco

According to a study published in Marketing Science, platforms could make the process more efficient and improve the success rate of funding by providing more information about investors who have already supported a project. This would trigger a following and imitation process  

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Morning Knowledge /15. Shopping

Morning Knowledge /15. Shopping

by Fabio Todesco

We are more likely to buy things similar in shape to whatever we have in our hands while shopping, studies by Zachary Estes find  

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Morning Knowledge /5. Language

Morning Knowledge /5. Language

by Fabio Todesco

Using a machine learning technique, Dirk Hovy captures dialectal variations in our online language. Do dialects still play a role in the construction of our identity?  

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Why Eating Chocolate Cake May Not Be a Lack of Self Control

Why Eating Chocolate Cake May Not Be a Lack of Self Control

by Ezio Renda

New research by Joachim Vosgerau and co authors challenge the view that self control equals sacrificing pleasure  

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B2B: It Takes Two to Tango a Solution

B2B: It Takes Two to Tango a Solution

by Fabio Todesco

A new paper by Andrea Ordanini and colleagues describes how a supplier can become a solution provider. Adding service to the product is not enough: the cooperation of the customer is key and the right mechanisms to ease the inevitable tensions must be put in place  

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Neural Networks Capture the Shades of Our Online Languages

Neural Networks Capture the Shades of Our Online Languages

by Fabio Todesco

In his recent work, computational sociolinguist Dirk Hovy analyzes millions of social media posts with a machine learning algorithm that lets us track and visualize linguistic variations through colored maps  

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News

All News
  • Economics Research, Bocconi in the European Top 5

    In the Tilburg University ranking of the best universities for scientific performance in economics research, Bocconi is 4th in Europe, 1st in continental Europe, and 18th in the world  

  • Lockdown Measures Are Not the Only Things Keeping Us at Home

    Two Bocconi MSc students, in a team with two Oxford PhD students, had their paper published in two prestigious outlets. Observing mobility data from mobile devices, they found that people in the US often distanced themselves before official measures were imposed in counties with high education, high trust in science and high income  

  • 15 Legal Principles to Face the COVID19 Crisis

    Pietro Sirena is among the authors of the principles drafted by the European Law Institute  

  • Back to Values to Overcome the Crisis

    A Bocconi team led by Veronica Vecchi curated the Transformation Map on Values published by the World Economic Forum in their Strategic Intelligence online section  

Seminars

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Seminars      

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  • Imperfect Macroeconomic Expectations: Evidence and Theory
    Macroeconomics

    Marios Angeletos (MIT) Paper

    Webinar

  • The Commission's proposals for the Multiannual Financial Framework and the Recovery Instrument
    The EU Response to the Covid Crisis

    Chair Eleanor Spaventa, Bocconi University Speakers Mario Monti, President, Bocconi University; Catherine De Vries, Bocconi University; Guido Tabellini, Bocconi University To register, please contact fulvia.ristuccia@unibocconi.it

    Webinar

  • TBA

    Emil Verner, MIT   Register for the webinar by clicking on this link

    Webinar

  • Facebook Causes Protests
    Political Economy Seminar (Joint with the Department of Economics)

    Leopoldo Fergusson, Universidad de los Andes

    Webinar